CLIENT
føtex
THE QUICK TAKE
I developed weekly graphic solutions for føtex, a Danish supermarket chain, to grow their e-commerce and weekly cross-channel marketing campaigns.
MY ROLE
Graphic Design
Marketing Design
Campaign Production
Layout
Feedback & Proofing
CASE STORY
føtex is a large supermarket chain and household brand found all over Denmark. In their mission to grow their e-commerce (føtex.dk) traffic and sales, føtex ran weekly marketing campaigns promoting exclusive deals through their website and newsletters.
To succeed with their weekly campaigns, føtex needed a consistent, large supply of graphics for their online channels, which were updated with new deals—advertised through display banners—every few days.
Project Assignments
Create weekly display banners for føtex’s website and newsletters
Meet strict deadlines and design guidelines for each digital platform
Ensure all productions went through reviewing and feedback processes
Receive and execute briefs and ad-hoc requests
Project Role
OUTLINE
As the main Graphic Designer in the project, my role was to create weekly display banners for føtex's online campaigns and coordinate with their in-house marketing team regarding each campaign and its contents.
This meant receiving weekly briefs and coordinating with the team about which products to promote, the presentation, campaign durations, and other details such as product availability in physical stores and online.
Production Process
DISPLAY BANNER
Every production had to follow specific guidelines and dimensions, depending on which platform they were to be used for. The contents of the banners would range from promoting individual or category items (e.g. save 20% on all champagnes) to exclusive, seasonal campaigns with corresponding designs (Christmas Holidays, Black Friday, etc.).
Most productions would include light editing of product images, layout, a call-to-action button, and editing in promotional texts from copywriters.
AD-HOC
I would also receive and swiftly respond to ad-hoc requests, which would range from designing online recipes to visuals informing customers of policy changes. This helped create great working relations with the client’s team.
Guidelines
Strict deadlines and procedures were necessary to ensure the contents of each banner were accurate, adhered to design guidelines, and made ready for campaign launch.
Every production had to go through multiple sources for feedback and be given minimum 2 days to review the banners, before they could be approved for use. Therefore, I had to maintain consistent communications with føtex's sales and marketing team and ensure that they were always updated.
Achievements
Created over 1.5k display banners for føtex’ website and newsletters
Consistently met strict deadlines and guidelines
Responded swiftly to ad-hoc design requests
Ensured all graphics were properly screened and review
Key Takeaways
BANNERS FOR DAYS WEEKS
Over the course of 2019-2020, I managed to produce over 1500 display banners for føtex’s front page, landing pages and newsletters, which were successful in promoting weekly deals and seasonal campaigns, as well as guiding audiences to their e-commerce site. By the end of the project, føtex were receiving 3m monthly visits on their website.
NURTURING GOOD CLIENT RELATIONS
With an attentive and service-minded team, we were able to quickly address inquiries or ad-hoc requests, which greatly impressed the client and helped create good relations.
LEARNINGS
Having to work under strict processes and deadlines around every corner, I learned a lot about working with a fully established brand and its guidelines, designing for different platforms, and promoting sales through an e-commerce site.
I also improved my ability to collaborate effectively with clients, designers, and copywriters, working with briefs, and serving as the middleman between the client and agency.
Credits:
føtex
Skovgaard & Damgaard
Design tools:
InDesign
Photoshop